Overview
Too often government and nonprofit organizations respond clumsily to crisis situations. Often the only crisis communication principle that is followed is the “No comment” rule.
Bonk (2008) states, “a crisis turned public with extensive media exposure can occur at any time, causing long-term damage to individual reputations and organizations” (p. 113).
For this assignment, you will research, analyze, and discuss the response of a government or nonprofit organization to a crisis situation or controversy covered by the media.
Action Items
Complete the required reading and the Overview.
Locate an example of a government or nonprofit organization’s response to a crisis situation or controversy covered by the media. Research how the organization responded, particularly in terms of communicating with the media, public, and other relevant audiences.
In a post of at least 3 paragraphs, accompanied by appropriate citations and reference list, explain and critique the organization’s approach, by:
Summarizing and critiquing the organization’s response to the situation. For example, did the organization follow sound crisis communication principles? Could the response have been better If so, how?
Applying and citing concepts and information (adhere to APA guidelines) from your required reading in your analysis. You may also include information from additional sources
As Bonk, et al (2008) states, “Good media coverage is a prized commodity” (p. 2). Organizations must work at building relationships with the media, executing “a well thought out plan of action” (Bonk, 2008, p. 2). More generally, organizations should proactively work to shape the messages being delivered about it by important external organizations and stakeholders.
For this assignment you are to review coverage by the media and other external entities of your selected organization. Assess the coverage and make recommendations as to how your organization could improve the coverage it receives from the media and other external entities.
Action Items
Complete the required reading and the Overview.
Research the Internet, newspaper databases and other relevant resources to locate and review what external entities, such as news sources, are communicating about your organization (ohio department of mediciad), if anything. Based upon your review, discuss the following in a post of at least 3 paragraphs, which must include citations and references:
Provide a brief description of your organization (ohio department of medicaid) including the sector to which it belongs and any other information you think will help your classmates understand your responses.
Summarize and characterize the coverage by external entities of your selected organization. For example: What external entities are reporting on your organization? Where are they doing it and how often? What types of messages are being delivered? What audiences are likely to be receiving these messages? What role, if any, does the organization seem to have in responding to or shaping the coverage, etc.
Based on your review of the external coverage, assess the organization’s efforts at strategic communication and earning favorable media coverage.
Make recommendations about how the organization could more effectively manage the media and get out key messages? What should the organization be doing that they aren’t currently doing?
For this final assignment, you will synthesize the work completed throughout the course into a cohesive document, integrating all of the indicated revisions and feedback from your professor.
Your final submission should include the following. You may use this list as your headings to organize your assignment.
I have all assignments, Just needs to be combined and tweaked.
Introduce your issue or problem. (Week 1)
Explain your intervention options to intervene or solve the issue or problem. (Week 3)
Identify your chosen intervention to intervene or solve the issue or problem and provide a thorough rationale for your choice. (Week 5)
Explain your implementation plan for your chosen intervention or solution.
Include a review of the literature related to your issue or problem. (Weeks 2 and 4)
Recommend other potential interventions or solutions based upon what you have learned during this course in developing your specific intervention or solution.
Proposals that involve implementation of interventions will have a program evaluation component that must include research design. In this paper, you will paint a picture of the entire process to show how you will conduct the study.
Revise your chosen methodology, design, and data-collection tools as needed from the discussion. Also, define the process from the selection of participants (and stakeholders as applicable) through data collection to data analysis, including any limitations, delimiters, and assumptions. Include all ethical considerations. Paint a picture of the entire process to show how you will conduct the study.
In your submission, be sure to include the following critical elements:
• State the chosen research method or methods used; are they qualitative, quantitative, or both?
• Discuss why the chosen method or methods are best for the research topic or evaluation of the intervention.
• Assess the strengths and weaknesses of the research design and why it is the best design for the proposed study or evaluation of the intervention.
• Select valid and reliable data-collection tools for the research questions (and research design) or develop data-collection tools and explain how validity and reliability will be determined.
• Support the selection of the population and sampling procedures.
• Describe the process used to collect data from recruitment to consent to data collection; this should include ethical considerations and mitigation.
• Explain the proposed data-analysis process, including any transcription and transformation of data for analysis, as well as the use of tools, including software, for analysis.
• Select and justify statistical analysis and/or processes for qualitative analysis; be sure to discuss methods for ensuring reliability of qualitative analysis if applicable.
• Explain the limitations and assumptions connected to the research.
• Propose how the findings will be disseminated to relevant stakeholders, users, and interested parties.
This is the assignment for the capstone project. The instructions are listed below, previous assignments and grading RUBRIC are attached. Let me know if you have any questions. I also included a Capstone PPT example from a former student that took this course.
7.3 Assignment: Capstone Project Presentation
Getting Started
Throughout the NUR-495 course, you have actively engaged in strategically planning for and managing a planned change project within the scope of your current professional role. For this field-based project, you identified a specific problem or need to serve as the foundation for a faculty-guided capstone experience. Project-related experiences were integrated throughout the course, involving application of strategic planning and management processes.
Throughout the capstone project, similarities between the nursing and strategic planning processes have emerged — in both methods, you identify a problem and develop an action plan to facilitate achieving a specific outcome. In addition to defining the problem, constructing a plan for intervention, and evaluating the outcomes of the capstone project, you have also examined multiple, complex factors impacting the strategic planning process.
This week, you will develop a visual presentation to convey the essence of your planned change. This assignment integrates each step in the journey and provides an update regarding the sustainability of your capstone work. As you know, the strategic planning process is ongoing; for some students, the project may still be well underway, which is completely normal and to be expected. Although projects may be at different stages in the change journey, this assignment provides an opportunity to condense and succinctly communicate the capstone work through a presentation format.
Upon successful completion of the course material, you will be able to:
Construct a professional presentation, integrating key elements of the planned change process, to communicate the capstone project.
Background Information
Throughout the previous workshops, each facet of the planned change process has been unpacked, examined, and critically applied to your capstone project. As a nurse leader, whether serving at the bedside or in administration, education, or another context, identifying key concepts and communicating them in a succinct and clear manner is an essential skill. Toward that end, in Workshop Seven you will integrate all elements of the capstone project as you create a visual presentation to communicate your work.
As you craft your assignment, remember that the characteristics of an effective and professional visual presentation differ from those of a written paper. When developing a presentation, the challenge lies in pulling out (or distilling) the key elements and developing a creative means to communicate the essence of your work. Resist including lengthy narrative passages and extraneous details. Focus on succinct, clear, bulleted phrases to communicate the essence of your work. Instead of giving extensive lists of activities, for example, deliver a clean, succinct list of critical milestones.
You want your presentation to have a professional appearance; you may use motion, images, photos, clip art, or graphics, but only when they truly augment your message. Motion, images, photos, clip art, and graphics are not required, and should not be used in a manner that draws attention away from the content of your presentation.
To summarize, this assignment will challenge you to synthesize, distill, integrate, and creatively communicate key elements from each phase of your planned change process. As you move forward, consider innovative ways to condense and concisely deliver information and facts. Finally, remember to incorporate the characteristics of professional, effective visual presentations as you construct this culminating assignment in your baccalaureate nursing coursework.
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Prepare a PowerPoint presentation (20-slide maximum, not counting title slide and reference slide) that integrates each aspect of the capstone project. Your presentation should include:
Statement of the problem or need addressed by the capstone project
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