MKTG 580 Intelligence Technologies Research Paper

APA STYLE Research Paper – 18-20 Pages long (More about quality than quantity) could be a little shorter as long as its quality information. For the research paper we want to answer the question – What Psychological factors, social factors, cultural factors, ideological factors, etc. lead to customers adoption of AI Technologies. We want to give quality research information and provide quality examples for each. Develop a hypothesis for all factors. ATTACHED IS AN OUTLINE TO FOLLOW VERBATIM! IT WILL MAKE THE RESEARCH PAPER EASIER TO WRITE AND UNDERSTAND. ALL INFORMATION IN OUTLINE MUST BE INCLUDED IN RESEARCH PAPER! ALSO, ATTACHED IS A JOURNAL LIST TO HELP FIND QUALITY RESEARCH!

Make sure to cite in the body of the paper and provide all citations in the reference section.

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Majority of citations in the paper should be from scholarly articles NOT from trade articles (e.g., websites, blogs, forums, news articles, among others)

Majority of citations in the paper should be between the period 2010-2020.

The more scholarly papers you cite in your research paper, the greater the credibility of the research paper.

Please use scholarly articles (from marketing, information systems, management, psychology, and sociology) for the above assignment. You can use google scholar, university library or other search engines (like Alta-vista, dogpile, etc.) for this assignment. You can also provide a few references from the trade articles. However, the majority of the references should be from scholarly journals.

Please provide a reference page. Reference should be in APA style. Reference page is not included in the 18-20 pages write-up.

Discuss the following: 1. Based on your readings, do worldwide executives believe blockchain has the potential to radically change the future of organizations? You are required to cite this week’s assigned readings in your paper. You may also cite prior week’s reading assignments and external sources if you wish.
Use the following headings to organize your paper: Introduction, Question 1, Conclusion, References.

Submit your paper as a Word attachment in the discussion forum. I provide feedback within the paper and will not grade your post unless you submit it as an attachment. Your response to the discussion prompt should contain a minimum of 500 words and it should be submitted no later than Wednesday before 3 pm EST. Your response should be formatted in APA style and reference this week’s readings.

Also, two peer replies should contain a minimum of 150 words each and should be submitted no later than Saturday before 11:59 pm EST. The initial post is worth 20 points and the peer replies are worth 2 points each (4 points).
Follow the following writing requirements for all of your discussion prompt responses (note that these writing requirements DO NOT apply to your responses to other students):

Writing Requirements for all Assignments:

References MUST be cited within your paper in APA format. Your reference page and in-text citations must match 100%. Papers without in-text citations will earn failing grades.
Always include a cover page and reference page with all submissions
Your paper must have headings in it. For discussion posts Introduction, Prompt/Question, and Conclusion will suffice as headings.
Provide the EXACT web link for all online sources – do not provide just the home page, but the EXACT LINK – I check all sources
No abbreviations, no contractions – write formally
Write in the third person formal voice (no first or second person pronouns)
Write MORE than the minimum requirement of the word count assigned
As always, the word count is ONLY for the BODY of the paper – the cover page, reference page, and / or Appendix (if included) do not count towards the word count for the paper
Indent the first line of each new paragraph five spaces
Refer to the example APA paper in the getting started folder under the content tab if you need an example. Also, a power is provided under the information tab that addresses APA format.
Use double-spacing / zero point line spacing, a running header, page numbers, and left justify the margins.

Organizations globally use collaborative technologies (intranets/portals) to manage their corporate data. Many are also using social tools such as Teams and Slack for knowledge share, capture, and dissemination. They claim it saves time and produces work efficiency. Here are a few questions you must address:

Do you believe such tools in the enterprise offer work productivity and efficiency?
Do such tools challenge organizations on their knowledge sharing and retention strategy?
How can one prevent knowledge from walking away when a person leaves an organization – especially in a world where social media exposes corporate knowledge easily?
What security methodologies, including blockchain can an organization apply to protect the corporate enterprise?
2 responses


response 1 blockchain
SINCE the first blockchain advocates started advancing the technology’s capacities longer than 10 years prior, pioneers across ventures have frequently appeared to be uncertain how to manage it. However, in 2019, something undeniable has all the earmarks of being occurring. What has developed is a mutual acknowledgment that blockchain is genuine—and that it can fill in as a down to business answer for business issues across ventures and use cases. This isn’t some remote held by long-standing adherents to the technology. Indeed, even pioneers careful about tech-based arrangements have come to see the bigger, transformational significance of the technology. Though blockchain hasn’t reached its full potential, savvy executives surveyed for Deloitte’s 2019 global blockchain survey are confident about new and evolving use cases; they continue to see the technology as a connecting platform that can enable many business processes. Since our last survey,1 respondents report that overall corporate blockchain investment is growing across most sectors as new, practical applications gain traction. (Pawczuk, Massey & Holdowsky, 2019).

Based on your readings, do worldwide executives believe blockchain has the potential to radically change the future of organizations?

Beyond basic showcasing, superlatives can be the language of reception. Without exposure, early movers likely wouldn’t consider and also endeavor new advances, for instance, blockchain. They would be released with the desire that someone may find them, endeavor them, and find them significant, which isn’t generally a useful strategy to cooperate or to imaginatively push techniques, associations, or undertakings. Clearly, barely any things and organizations totally fulfill their publicizing; it’s remarkable that a single instrument or course of action can do everything that others promise it can do. Taking everything into account, an enormous number of these new contraptions and game plans wind up being useful or even game-advancing (Pawczuk, Massey & Holdowsky, 2019).

The vast majority initially knew about blockchain through its association with bitcoin, which inseparably connected the technology to digital money. Devotees advanced it as a driver of another conveyed economy in which clients of token-based monetary standards would cut conventional banks and dealers out of distributed and B2C exchanges. In that capacity, blockchain advocates were delayed to show how it could be utilized to disturb and reform different business areas. A long time later, to the disappointment of examiners, digital money appropriation stays a moderate moving transformation. Be that as it may, this log jam has helped blockchain’s selection somewhere else, as other use cases have developed and started to drive advancement. To put it plainly, as associations take a gander at blockchain all the more basically, it is turning out to be all the more balanced and, conceivably, valuable to a more extensive gathering of clients. There likewise exists a wide scope of uses that don’t require the utilization of a coin, including the executives of devotion focuses, digitizing physical resources, and making virtual wallets for money the board and compromise (Pawczuk, Massey & Holdowsky, 2019).


The blockchain story is starting another section, one in which the inquiries officials are posing are harder, increasingly granular, more grounded, and progressively down to business. They are questions that show a rising mindfulness that the technology appears to be prepared for prime time. It works. Presently officials must make sense of how to make the technology work for to use development made by rising disruptors and how to adjust inside the environment. Our study appears to clarify this advancing scene of practicality and development is more differed use cases and applications than a year ago, over a more noteworthy assortment of segments. Respondents show a more adjusted perspective on desires and worries than a year ago, highlighting an undeniably handy reasonableness. What’s more, in fact, what seems, by all accounts, to be going on consistently in reality likewise seems to affirm what our study is letting us know: A day barely appears to go in which we don’t find out about new blockchain use cases or better approaches to tokenize resources(Pawczuk, Massey & Holdowsky, 2019).


Pawczuk, L., Massey, R., & Holdowsky, J. (2019). Deloitte’s 2019 global Blockchain survey: Blockchain gets down to business. Deloitte Insights. Retrieved September 5, 2019 from

Response 2 blockchain



Blockchain technology community has been promoting blockchain’s features and functionalities ever since the advent of Bitcoin in 2008. Industry experts have been exploring the possibilities and practicality of blockchain application. In 2019, Deloitte conducted a global blockchain survey, where it tried to gauge opinions of worldwide executives about blockchain technology and the impacts it can have in their industry. This paper will discuss the mindset of executives regarding blockchain technology and its ability to change the future of organizations. (Pawczuk, Massey & Holdowsky, 2019, p. 2)

Question 1


Blockchain technology has proven to be disruptive in the financial sector, with the success and popularity of Bitcoin, which was followed by other digital currencies and blockchain solutions such as Ethereum and Ripple. Other industries experts have also been investing time and resources in research and exploration of potential blockchain applications in their respective industries. Industries that have found use cases of blockchain solutions that can create an impact, transform core processes and improve efficiencies, have traditionally faced resistance from industry decision makers and investors. Their biggest challenge has been justifying the implementation costs, time and effort required to move from traditional systems to decentralized blockchain solutions (Pawczuk et al., 2019, p. 4).

Deloitte’s global blockchain survey indicates that executives across the world are more knowledgeable about blockchain technology, and more leaders across industries believe that blockchain technology has the potential to disrupt industries and radically change organizations. Even though there has been increased enthusiasm and awareness about the new technology, only 23% of the respondents, are investing in development and deployment of blockchain solutions. Executives are also looking at blockchain solutions in a practical manner and not just make quick decisions based on its hype in the fintech industry. With a slight slowdown of user adoption in cryptocurrency space, experts have now been more focused on blockchain’s application in various different scenarios and circumstances (Pawczuk et al., 2019, p. 8).

Deloitte’s survey also indicated that executives are now more focused on direct applications and implications of blockchain in their respective industry, with industries ranging from health care, supply chain, telecommunication, governmental organizations and so on. Emerging disruptors are solely focused on blockchain solutions and innovation of the technology, so that it can be applied to build new business models. Enterprises on the other hand focus on how they can integrate the technology in the current environment to fully realize all the benefits blockchain has to offer. A small sample of emerging disruptors in the survey, indicated that 42% of emerging disruptors considered building new business models and value chains as the biggest advantage of blockchain solutions. On the other hand, enterprises considered security, speed and costs as their biggest value drivers. Interestingly, both enterprises and emerging disruptors look at blockchain with similar skepticism and caution (Pawczuk et al., 2019, p. 22).


Blockchain technology’s use cases and successful applications in various industries are becoming more prominent and its benefits are evident from observing the successes of enterprises and emerging disruptors. While there some practical considerations and resistance to user adoption, such as regulation and standardization, most of the industry leaders globally have an optimistic view about blockchain technology and its ability to change the future of organizations.


Pawczuk, L., Massey, R., & Holdowsky, J. (2019). Deloitte’s 2019 global Blockchain survey: Blockchain gets down to business. Deloitte Insights. Retrieved April 15, 2020 from


New bus tect course

Response 1


The use of intranets and portals is essential since they provide a set of tools that create collaborative environments. Ideas exchanges, information sharing, working together on projects that require teamwork, and working together on common assignments are some of the few advantages served by the use of collaborative technology (Pineda, Morton, Treviño, & Zapata-Cantú, 2018). Even if these collaboratives are said to be efficient and they do not disappoint in terms of productivity, they also cause great dangers and challenge the sharing of knowledge within an organization as well as retaining the info due to security issues. Some employees carry massive info that can be used within an organization to bring change. There are several information retention ways that can be employed to keep the information in the company even when an employee leaves. Blockchain, among other security technologies is essential to ensuring corporate enterprise is protected. Some other tools together with blockchain should be implemented to keep information and corporate enterprise safe.

1. Do you believe such tools in the enterprise offer work productivity and efficiency?

Yes, I think the use of collaborative technologies within a company offers both the productivity and efficiency of the work. Businesses can manage all business processes electronically since intranets do spring up in every functional corner of a company (Pineda, Morton, Treviño, & Zapata, 2018). These collaborative technologies also provide an integrated overview through an easy-to-use format for information concerning accounting and finance. Even these technologies can be used in sales and marketing where the sales staff can consult the intranet for pricing, promotion, and customers’ updates.

2. Do such tools challenge organizations on their knowledge sharing and retention strategy?

I wouldn’t rate collaborative technology tools the best sharing information tools among members of an organization of retaining information. First, information is considered a very critical asset within a business enterprise, and that’s why through the rise of cybercrimes, the information shouldn’t be shared anyhow without taking precautions and measures (Tran, Childerhouse, & Deakins, 2016). Although these tools are essential for conducting business and making work productivity resourceful, the company may end up losing its IP and sensitive data. Some employees are unaware of data breach risks since they will be trying to get the job done. Hackers at any cost will try to exploit vulnerabilities so that digital assets and info can be accessed. The same case applies do data retention strategies because, with poor methods of retaining data, hackers can take that information away from the company sometimes even without the company’s knowledge.

3. How can one prevent knowledge from walking away when a person leaves an organization – especially in a world where social media exposes corporate knowledge easily.

Knowledge retention strategies are essential in ensuring that employees should walk away with massive information belonging to a company (Wikström, Eriksson, Karamehmedovic, & Liff, 2018). As stated above, information are important assets within any organization. Ways that a company can employ to ensure information is retained include documenting processes and procedures of employees, right when the contract is on. Through this method, job-related duties can be documented by employees. To prevent gaps in knowledge, employers need to cross-train other employees so that even if a knowledgeable employee leaves, others can take over and continue with his or her spirit (Wikström, Eriksson, Karamehmedovic, & Liff, 2018). Also, creating a mentor program can help retain information from employees who are leaving. Mentoring is useful because it’s a form of capturing, creating, organizing, and distributing knowledge.

4. What security methodologies, including blockchain can an organization apply to protect the corporate enterprise?

Blockchains use cryptography for data securities, and hashes are employed as data blocks identifiers (Carminati, Ferrari, & Rondanini, 2018). Other security methodologies that a company employ include the use of antivirus protection, the use of firewalls, securing data backups, updating the company’s software on a regular basis, and monitoring the server and network of the company. these security methodologies are prior to ensuring that any information in a company’s database is well protected even when it’s running in and out of the organization.


Each and every organization needs to take matters of using collaborative tools serious. This tools can sometimes play significant roles but sometimes they are too dangerous unless quality and sufficient security is employed. Employees and employers should be conversant with malpractices done by hackers so that they can keep the information safe. Companies for example, for security measures can use a private network to keep their information in one environment. .

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