MKT 3600 Experiment Design Implementation Research

In order to test the effectiveness of the debate of the candidates for the president, researchers randomly contacted 1000 people on the phone. An attempt was made to contact all 1000 one day before the debate and ask their voting intentions. Only 910 were actually reached by phone; 80 out of the 910 people refused to participate. One day after the debate, 810 of the 910 people were reached and again asked their voting intentions. In addition they were asked if they had seen the debate on television. The before-after change of the viewers and non-viewers were compared to conclude which candidate was more effective in the debate. What kind of experimental design is being used? Describe relevant potential extraneous variables in this experiment. Can this experiment design rule out these extraneous variables?

2. In 2018, one of the largest energy firms in the United States noted that its solar panel business was growing extremely rapidly. This growth had occurred even though the firm never had an active training program in solar panel sales for its sales force. The top management of the company believed that by instituting a comprehensive training program, its sales performance could be further improved. With this goal in mind, the firm’s training department put together a comprehensive training program. Fifty sales people who had done the greatest volume of solar panel sales in the first six months of 2018 were selected to participate in the course. In the first six months of 2019,the average solar panel sales of these sales people who were trained in the course rose by 15% over the comparable period in 2018. The average sales volume of the sales people who had not participated in the training program was 20% higher in the first six months of 2019 as compared to the first six months of 2018. Based on these results the management concluded that the training program was not useful. What kind of experimental design is being used? Describe relevant potential extraneous variables in this experiment. Can this experiment design rule out these extraneous variables?Based on these results the management concluded that the training program was not useful. What kind of experimental design is being used? Describe relevant potential extraneous variables in this experiment. Can this experiment design rule out these extraneous variables?Based on these results the management concluded that the training program was not useful. What kind of experimental design is being used? Describe relevant potential extraneous variables in this experiment. Can this experiment design rule out these extraneous variables?

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Chapter6-Question1. Explain the following (number them as I, ii, iii etc.) with one example for each. The answer for this question will exceed 1 page

i. Relational database

ii. Entity

iii. Attribute

iv. One-to-one relationship

v. One-to-many relationship

vi. Many-to-many relationship

vii. Normalization

viii. Referential integrity

ix. Capabilities of Database Management Systems with reference to Data definition capabilities, Data dictionary and Querying and reporting

x. Example of an SQL Query

xi. Non-Relational Databases

xii. Cloud Databases and Distributed Databases

xiii. The Challenge of Big Data

xiv. Blockchain

xv. Business Intelligence Infrastructure

xvi. Data Warehouses, Data Mining and Web Mining

xvii. Analytic Platforms

xviii. Online Analytical Processing (O L A P)

xix. Ensure data quality

Chapter7-Question1. Explain the following (umber as i, ii, iii etc.) with one example for each.

Networking and Communication Trends

local Area Network (LAN)

Wide Area Networks (WAN)

Metropolitan Area Networks (MAN)

Use of TCP/IP in networking

Domain Name Service (DNS)

Virtual private network (VPN)

How Voice over IP

Intelligent agent shopping bots

Search engine optimization (SEO)

Blogs, Wikis, Social networking

Wireless Sensor Networks

Chapter8-Question1. With reference to Information Systems security, explain the following with one example for each. The answer for this question will be longer than one page.
Security in internet

Security in mobile
Security in Cloud

Security in software
Malware (malicious software)


Trojan horse
SQL injection attacks


Denial-of-service attacks (DoS)
Distributed denial-of-service attacks (DDoS)


Spoofing and sniffing
Business controls to ensure Information Technology security

Legal and Regulatory Requirements for Electronic Records Management
Computer forensics

Risk assessment and security policy

Any current issues, need to identifying both bad and good side, and choice one side to explan. approximate one page. individual work!! work Cited needed.

Attachment are text book and lecture note.

This course will explore the fundamentals of the technologies, relationships, systems, processes and possibilities created by this critical managerial competency. The organization is examined as a complex system of interconnected business processes. The role of IT to enable the organization to operate, collaborate and make decisions to meet strategic and tactical objectives is explored. Recent advances, issues and trends in information systems management will be discussed. Topics include: The sociotechnical view of systems, IT and software development; the importance and challenges of knowledge management within organizations; developing and managing information systems; data analytics; the roles of the Internet and secure communications technologies, etc. Substantial use of real-world projects, case studies and hands-on assignments are employed. Upon completion of this course students will have an appreciation of the important contribution IT makes to the success of organizations and how it helps management to make decisions, manage risk, and achieve strategic objectives.

The assignment is in the ( BAMA3113) document. The instructions are in blue and you can use the sources I will attach which includes the lecture, workshop and the activity that should be helpful for the assignment. The document (chapter 1) should be used for chapter 2 which is the main assignment we’re working on. Basically the assignment ( BAMA3113) document is a follow up for chapter 1 which will be attached.

Activity 2:

Work through the sources (mentioned below), think and decide if they are a primary source or a secondary source or a combination of both. Refer to the slides of chapter 3, if required.

Source-1: an article in a newspaper that gives details about the degree of air pollution recorded last week

Source-2: a documentary that shows and describes the experiences of factory workers during the Gulf War

Source-3: history interviews (audio recorded) that have been carried out with citizens working as taxi drivers in Muscat

Source-4: an article in a journal that describes the usage of statistical dataset in informing governmental social policy

Source-5: a journal research paper that gives revision of the existing research studies into the cause of alcohol in liver cancer. This is done before it reports the findings of the new study, undertaken by the author of the paper

Source-6: a conference paper that gives temporary findings about an ongoing study in exploring the behavior of students at schools

Source-7: an online encyclopedia including brief explanation about business terms and topics

Source-8: a text book in research methodology

Source-9: a research article reviews past and current research into the effect of employees’ turnover on company’s productivity

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