MGT 425 Effects of Using Business Intelligence Case Study

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Course Learning Outcomes-Covered


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Course Learning Outcome (CLO)



Demonstrate the tools for deciding when and which decision model to use for specific problems.

Question 1


Explain simple decision models and management science ideas that provide powerful and (often surprising) qualitative insight about large spectrum of managerial problems.

Question 2,3

Assignment Instructions:

Log in to Saudi Digital Library (SDL) via University’s website
On first page of SDL, choose “English Databases”
From the list find and click on EBSCO database.
In the Search Bar of EBSCO find the following article:

Title: The Effects of Using Business Intelligence Systems on an Excellence Management and Decision-Making Process by Start-Up Companies: A Case Study

Author: Otmane Azeroual, Horst Theel (March 2018)

Assignment Questions: (Marks 05)

Read the above Case Study Titled as The Effects of Using Business Intelligence Systems on an Excellence Management and Decision-Making Process by Start-Up Companies.

byOtmane Azeroual, Horst Theeland answer the following Questions:

1. Explain the decision making method discussed in this study titled as The Effects of Using Business Intelligence Systems on an Excellence Management and Decision-Making Process by Start-Up Companies. (300-400 words) (2-Marks)

2. What are the advantages of using Business intelligence in companies, as discussed in this study? (250-300words) (2-Marks)

3. What is your opinion about this study and how it is connected to course and beneficial for you? (150-200 words) (1-Marks)



Very Good



Marks: (100%)

Marks: (100%)

Marks: (75%)

Marks: (50%)

Marks: (0%)



Answer all questions and provide support for arguments.

Answer all questions but no support for arguments.

Answer only one question, but no support for


No answer to any question /answers are wrong,

Writing and Format


Perfectly written and formatted

Adequately written and formatted

Incompletely written and formatted

Not written and formatted / wrongly written and formatted

Topic : Plagiarism Checker for Assignments Using DATA MINING

1) Submit a brief abstract describing your final project. 150-200 words

2)Submit final project materials. Word document 20 Pages APA Format , double spaced, written in APA format, showing sources and a bibliography

3) 15 slides ppt

The topic should apply data mining techniques to real-world problems. If required, data and software for these projects can be obtained from various Internet sites, or developed by students.

Sample project ideas include but not limited to the following: Customer segmentation, Predictive model for customer retention, Customer churn in a specific retail area, mining of web logs and fraud detection.

Project guidelines:

General guidelines for a final paper include, but are not limited to, a choice of a relevant topic, gathering bibliographic sources, whether in print or on the web, and providing status reports as the project goes. What makes a topic relevant is, first of all, it’s data mining context. The research is not expected to be 100% original, interesting problems and good results may be found in literature. But it is important to present them from a data mining standpoint.

A successful student paper would contain a short abstract and an introduction, where the choice of topic, approach and main results are briefly presented. It should also have one or more chapters in the body of the paper, where the problem is clearly stated and methods to solve it are discussed. In these main chapters a student should demonstrate an understanding of the goals and techniques and clearly show a value of data mining approach to solving the problem. Results can be presented here, too. Research results are briefly listed again in a ‘Conclusions’ chapter, that could also discuss challenges and future development, if applicable. An optional ‘Acknowledgements’ section may be added, if desired, to thank those who contributed via discussions, consultations, etc. ‘References’ section would contain a bibliography and conclude the paper.

Two former business students at the University of Nebraska, Lincoln, formed the Santa Fe grill Mexican restaurant. The new restaurant concept was based upon the freshest ingredients, complemented by a festive atmosphere, friendly service, and cutting-edge advertising and marketing strategies. The Santa Fe grill was not successful as quickly as the owners had anticipated. They were not happy with the slow growth rate of the restaurant’s operations and realised they needed to obtain a better understanding of three important concepts: customer satisfaction, restaurant store image, and customer loyalty. In addition, theyneeded to understand where they were falling short in serving their customers. Not really knowing where to begin, they contacted one of their past professors, who taught marketing research at the university, to gain some guidance.

Question 1: (50 marks – 500 words)

Based on what you studied in the BE300 course and other external resources, what would be the professor recommendations forSanta Fe Grill Mexican restaurant ownersaccording to the following criteria?

a. The type of research according to the nature of research inquiry: explain the three types of research and determine the appropriate type for this case.

b. The type of data used and the source of data. Explain both and recommend the most appropriate type for this case.

Question 2: (50 marks – 500 words)

Defining the problem is the first stage in the research design process and arguably the most important. Hence, the owners of the Santa Fe Mexican Grill restaurants hired you to conduct the research, and you are required to do the following:

• Identify and define the problem of the research.

• Formulate the research objectives.

• Determine the units of analysis required.

The First Case study is about the extent to which digital technology and innovations are transforming our economy and society. The foremost hurdle business leaders and managers face is how businesses can leverage digital transformation to support engagement with sustainability challenges. You are required to study this paper carefully and conduct independent research to provide an analysis of the underlying concepts driving digital technology and innovations that are transforming our economy and society. You are to look at today’s business environment from the following perspectives:

social structures,
political decision-making,
general economic trends, and
Organizational culture
You are to critically analyze the proposed integrated framework linking different levels of “digitalness” with necessary changes in managerial practice to support organizational inquiry.
Also, your additional research should provide your reader a thorough understanding of how management needs to transform to leverage digital technologies for an ongoing, learning-based engagement strategy.
Make sure you use research that is not older than 2020!

A. Identify the problem(s) in the situation presented in the scenario

B. Analyze the key issues within the context of the theory presented in the paper

C. Develop and compare alternative solutions to the problems through additional up-to-date research

D. Consider the advantages and disadvantages of various possible solutions

E. Select the best solution and make recommendations for action regarding Digital Transformation for Sustainability

Professor’s Guidance

For this assignment, following APA style Ver. 7.0, answer as comprehensively as possible the focus questions as described above.
This is a Group case Study. You have to divide the case study amongst your team members and provide one comprehensive case study for each group.

Please upload a Short PowerPoint Video presentation of your Group case study in addition to the case study paper. You have to use the Focal Case Questions as your guide in performing the required activities for the case study; please cover these questions (areas of emphasis) entirely and adhere to their requirements. These questions have to be answered. You can use Zoom, Jing, Youtube, Etc., to record your PPT presentation. Please upload it as a folder with written group LE and the presentation link.

Your case study needs to adhere to the rules of engagements set forth by the university:

The Case Study must be:

2,000 – 3,000 words in length (not including the references)
Written in complete paragraphs
Submitted in APA format
All citations are indicated in-text and on the Reference page.
Minimum 5 Citations are required.


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