Research Essays: An academically organised and carefully researched essay on a topic related to your interests and degree. It will follow academic standards of writing and organisation, though variation is as useful as it is appropriate. Available to all studentsPrerequisites:None — Open to all studentsKey characteristics: – Argument based on evidence – primary and/or secondary material. It will include a research question, methods, data analysis.- Text only (in most cases) sometimes supplemented by data graphics- Standard format includes: o Introduction/literature review; method; findings; discussion; further research/limitations; conclusion Submission guidelines:Consistent In-text citation with references listed in full at the end of the essay (you choose the citation style – use Endnote or similar to help you). Wordcount: 3500 words not including references.Industry Reports: Industry report – a written report organised to an industrial standard. This will include an executive summary and utilise different sorts of sources, ultimately yielding a set of recommendations that are the focal point of the report. This is available to any students who have taken the prerequisite courses (or who receive tutor permission) but particularly relevant to PR and publishing degreesPrerequisites: Master of Strategic PR students orStudents who have completed MECO6908, MECO6909, or MECO6912Other students may receive permission from their tutor on a case-by-case basis Key characteristics: A case study of a problem, challenge or weakness in a real-world industry settingMostly text, with data graphics and few, if any, images (depends on topic)Standard format includes executive summary, background research that identifies problem and leads to question, methods, findings, recommendations, may also include appendix for detailed analytical material or dataSubmission guidelines:12-point font Times New Roman or similarConsistent In-text citation with references listed in full at the end of the essay (you choose the citation style – use Endnote or similar to help you)3500 words, graphs and tables not included in wordcount.
Discussion questions and Paper are independent tasks. Please provide them in separate documents.
1. Discussion Questions:
Answer the below discussion questions each in 1 full page and list out references.
a. Which enterprise application should a business install first: ERP, SCM, or CRM? Explain your answer.
b. The Internet may not make corporations obsolete, but the corporations will have to change their business models. Do you agree? Why or why not?
2. Case Study in full APA format:
Read “How Supply Chain Management Problems Killed Target Canada” (see attached file)
Answer the questions
Please use this strategy when you analyze a case:
Identify and write the main issues found discussed in the case (who, what, how, where and when (the critical facts in a case).
List all indicators (including stated “problems”) that something is not as expected or as desired.
Briefly analyze the issue with theories found in your textbook or other academic materials. Decide which ideas, models, and theories seem useful. Apply these conceptual tools to the situation. As new information is revealed, cycle back to sub steps a and b.
Identify the areas that need improvement (use theories from your textbook)
Specify and prioritize the criteria used to choose action alternatives.
Discover or invent feasible action alternatives.
Examine the probable consequences of action alternatives.
Select a course of action.
Design and implementation plan/schedule.
Create a plan for assessing the action to be implemented.
Discussion Questions:
Answer the below discussion questions each in 1 full page and list out references.
a. There are new approaches for system building in the digital firm era. What is your opinion and ideal information system that works for global management?
b. What methods would you use for selecting and evaluating information systems projects and aligning them with the firm’s business goals?
2. Case Study in full APA format:
Read “The Philly311 Project: The City of Brotherly Love Turns Problem into Opportunities” (see attached file)
Answer the questions
Please use this strategy when you analyze a case:
Identify and write the main issues found discussed in the case (who, what, how, where and when (the critical facts in a case).
List all indicators (including stated “problems”) that something is not as expected or as desired.
Briefly analyze the issue with theories found in your textbook or other academic materials. Decide which ideas, models, and theories seem useful. Apply these conceptual tools to the situation. As new information is revealed, cycle back to sub steps a and b.
Identify the areas that need improvement (use theories from your textbook)
Specify and prioritize the criteria used to choose action alternatives.
Discover or invent feasible action alternatives.
Examine the probable consequences of action alternatives.
Select a course of action.
Design and implementation plan/schedule.
Create a plan for assessing the action to be implemented.
Each student individually shall develop a final research design report based on the topic and method s/he has chosen and make a 10-minute(no more)presentation during March 25-26, successively by alphabetic order (last name).Subsequently, the student shall upload to BB the final report(not the presentation), based on the presentation (4-5pages, single space, about 1500 words,no more, with table of contents and references, including title, student name/ID and text, properly divided into sections). Longer presentations/papers shall be penalized. It is crucial that you integrate everything in 10 minutes and 4-5pages. The grade will depend on how clearly you present and write consistently and to the point. You should not express your “life story”, but certain ideas and views that you plan to include into your chosen research design. So write clearly, concisely and to the point. Start working immediately to clarify what you want to do research about and meet the deadlines easily.The presentation(and report) shall focus on elucidating the following issues(as you understand them):
1.Introduction, which explains the motivation for the chosen research design and the key research questions.
2.A short review of literature (just few references) that provide the background to your research design and research questions
In your final case study, you will analyze five Google technologies that are current under research and development, including the self-driving automobile and four other technologies of your choice. The last chapter of your textbook discusses the search and advertising technologies of Google. While Google is best known for their search and advertising technologies, they also have a multi-billion dollar research and development department that works on cutting edge technologies ranging from self-driving automobiles to renewable energy. For your final case study, you will research 4 technologies (in addition to the self-driving automobile) that Google is currently developing, other than the search, advertising, and Gmail features that we are already familiar with.
Google technologies currently in research and development include:
Self-driving automobile
Project Wing (a drone delivery project)
Google Fiber
Smart Contact Lenses
Google Glass
Project Loon (providing Internet service via balloon)
Home Automation and Smart Thermostats (Google Nest)
Renewable Energy and Sustainability Solutions (Advanced Wind Energy, and several others)
Spend some time Googling and searching online and you will likely discover several other technologies currently being developed by Google. Below are some links to get you started in your research:
Google’s Self-Driving Cars:
The Moral Case for Self-Driving Cars
Self-Driving Cars Could Save 300,000 Lives Per Decade in America
Self-driving cars could save more than 21,700 lives, $450B a year
Google’s Project Wing
Google Fiber
Research at Google
Questions for Discussion:
1. In addition to the self-driving automobile (which everyone will analyze), which other four Google technologies would you like to research for your Final Case Studies?
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