INFO 331 Innovation Strong Brand Value Case Study

While Google is best known for their search and advertising features, they actually have a multi-billion dollar research and development department that works on technologies ranging from self-guided cars to renewable energy.

Your task is to research Google and discover at least 2 technologies Google is currently developing, other than the search, advertising, and Gmail features that we are already familiar with (in addition to the self-guided car, which everyone will write about).

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You need to write at least 500 words (approximately 1 – 1 1/2 pages) each about 3 different Google technologies (one of which will be the self-guided car and 2 of which are your own choice), plus an introduction and conclusion, for a total of a 2000-word essay.

Make sure you write in your own words, while also listing your references at the end of your essay (minimum of 6 references — 2 per technology). Your essay will automatically be checked for plagiarism by TurnItIn. There must be no more than 15% similarity to sources to receive credit for this assignment.

For each technology, summarize the technology and discuss the impacts (both positive and negative) that the technology is likely to have on society. If there are any ethical issues or dilemmas related to the technology, be sure to discuss those, as well.Specific details about what to include in each section can be found in the attached template.

Since this is an essay, make sure you write in full sentences and in complete paragraphs, and not in lists or phrases. Thank you!

Here are some links to get you started in your research into Google —

Google’s Self-Driving Cars (also called “Waymo”):

Google’s Sustainability (and Renewable Energy):

Research at Google:

Google Products:

Rubric for Grading:

Assessment Rubric





Points Available


1. Introduction

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.


2. Analysis of Self-Driving #1 Automobile (500-word description & analysis of impacts on society)

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.


3. Analysis of Technology #2 (500-word description & analysis of impacts on society)

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.


4. Analysis of Technology #3 (500-word description & analysis of impacts on society)

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment.


5. Conclusion

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The student provided limited and meaningless substance completing the assignment.

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6. Grammar and writing style

Grammatical, spelling or punctuation—the writing is grammatically correct, clear and concise.

Student effectively completed the assignment.

Student partially completed the assignment.

The student provided limited and meaningless substance completing the assignment.

Student failed to complete the assignment

From text and your own independent research, create a Powerpoint presentation that addresses the following

What business benefits do cloud computing services provide? What problems do they solve?
What are the disadvantages of cloud computing?
How do the concepts of capacity planning, scalability, and TCO apply to this case? Apply these concepts both to Amazon (or a similar firm) and to subscribers of its services.
What kinds of businesses are most likely to benefit from using cloud computing? Why?
presentation should be at least 15 slides long, not including the title and reference pages. Please utilize various creative strategies (animation, color, images, etc.) to create an informative and visually appealing presentation. You may record audio for your presentation using PPT or an online source such as Prezi.

2) Create a weekly memo in a separate 1 page word file to relate this weeks study(weekly discussion+PPT) to your work

For this three-part assignment, you will work on narrowing down a topic related to your degree and specialization. You will also begin to develop your search “toolbox” (refer to this week’s readings as a guide). In addition, you will identify resources and search engines—all intended to help you think about a topic you would like to research and how you can get started. This is in preparation for the next task: completing an exhaustive review of the literature. Remember, most of your resources should be contemporary, published within the last five years.

Part 1: Based on your observations and/or interests, look through journals in your field to help you choose 2 to 3 general potential topic areas to study. This does not mean that you should pick a specific area with a research question in mind. Instead, identify broad areas of interest from which you could derive a research topic after completing a literature review. For example, a broad topic might be leadership styles among various corporate CEOs and a specific research focus or question might be, what is the most effective leadership style for the type of industry the corporation is in? However, the literature needs to support the need for further inquiry into a topic vs. just basing it on your interests. In choosing your topics, be sure to keep in mind whether you are seeking a research degree (PhD) or a professional degree (DBA). The Doctor of The Doctor of Business Administration (DBA) program (NCU Catalog, n.d.) is designed for current and potential business leaders and senior managers, in the private and public sectors to enhance their knowledge and competencies appropriate to a leadership role in business administration. The DBA program is a research-based degree, but unlike the PhD, the DBA program is intended to engage the student in the application of theoretical knowledge to the advancement of practice in the field (solving complex problems) (Archibald, 2010; Corley & Giola 2011; Huba, Shubb & Shelley, 2006).

The outcome of the research is designed to provide valuable insights to an organization. Examples of an applied investigation may include a replication study, a case study, or a special project (such as, for example, the creation of a curriculum, training program, or educational artifact), followed by an evaluation. A doctoral project for a professional degree does not have to be an original contribution to the body of knowledge that impacts the theories in the field, but typically responds to a practical problem or proposed innovation (Archibald, 2010).

The DBA is increasingly recognized by international business and management schools as the most appropriate post-MBA (or equivalent master’s degree) route to combining academic research with management and business. The overall goal of the PhD dissertation is to identify a research worthy problem first. Then identify a gap in the existing scholarly literature (theory) of which he/or she may add or expand an original contribution. Whereas, the overall goal of the DBA dissertation is to identify a local/specific problem of which he/she may research and make a contribution within their business practice. Keep the differentiation in mind as you complete this part of the assignment. For this part of the assignment, write a 2- to 3-page paper that describes each of your general topics. Also, discuss the degree to which each potential topic is worthy of doctoral-level study in your specialization and degree type.

Part 2: Write a 1 page response identifying several search terms/key words you used to gather a number of scholarly resources for each potential topic area as well as potential resources and search engines you used to obtain scholarly sources. Keep in mind, the NCU library has a number of helpful resources to aid you in the research process. (e.g., see Preparing to Search). Be sure to include at least one journal reference per idea to demonstrate you examined the literature.

Part 3: Using this week’s readings as a guide as well as the NCU library, compare and contrast the different reference and citation management tools you could use for your searches. What do you see as the advantages and disadvantages of each? Based on your analysis of these systems, which do you think will be the best fit for you as you begin to review the literature and why? Write a 2- to 3-page response evaluating each system, including which one you chose and how you foresee this system helping you as you continue with your academic career.

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