This is a newly created position and department within the organization that was founded on the need to coordinate all areas of the business and to provide governance of the information.You will need to hire for all positions within your new department.
The company has been in business for more than 50 years and in this time has collected vast amounts of data.Much of this data has been stored in hard copy format in filing cabinets at an offsite location but in recent times, collected business data is in electronic format stored in file shares.Customer data is being stored in a relational database, but the lack of administration has caused data integrity issues such as duplication.There are currently no policies in place to address the handling of data, business or customer. The company also desires to leverage the marketing power of social media, but has no knowledge of the types of policies or legal issues they would need to consider. You will also need to propose relevant metrics that should be collected to ensure that the information governance program is effective.
The CEO and Board of Directors have tasked you to develop a proposal (paper) that will give them the knowledge needed to make informed decisions on an enterprise-wide Information Governance program, addressing (at a minimum) all of these issues, for the company.
Overview: Over the last decade, advances in processing power and speed have enabled us to move beyond manual, tedious, and time-consuming data mining practices to quick, easy, and automated collection for data analysis. The more complex the data sets, the more potential there is to uncover relevant insights. Retailers, banks, manufacturers, telecommunications providers, and insurers are using data mining to discover relationships among everything from price optimization, promotions, and demographics to how the economy, risk, competition, and social media are affecting their business models, revenues, operations, and customer relationships.
Select one of the following industries and discuss the required topics:
Medical
Banking/Finance
Marketing/Sales
Science and Engineering
Insurance
Retail
Guidelines for Submission: Using APA 6th edition style standards, submit a Word document that is 2-4 pages in length (excluding title page, references, and appendices) and include at least two credible scholarly references to support your findings.
Include the following critical elements in your essay:
I. Use Case: Present an industry use case discuss the need for data mining in this particular industry. Describe how data mining can help organizations within the selected industry to retrieve the valuable information from the huge amount of data they collect. Explain how they make the data usable for analytical purposes, for business use, or for strategic planning purposes as a result of data mining processes.
I. Data Mining Challenges: Describe one challenge associated with data mining practices and processes within this industry. How can organizations overcome this challenge to gain a competitive advantage over their competitors?
III. Data Mining Techniques: Describe one data mining technique that would be useful for collecting the data required to support the industry and foster effective data analysis processes for decision-making (clustering, classification, pattern matching, association, regression, visualization, or meta rule-guided mining, for example). How will this technique help organizations in this industry overcome the challenge you mentioned?
Which of the Harrah’s data applications are most likely implemented using neural networks?
What other applications could Harrah’s develop using the data it is collecting from its customers?
What are some concerns you might have as a customer at this casino?
2. Locate one titled “Real-Time Dashboards at Western Digital.” Based on the article, answer the following questions:
What is VIS?
In what ways is the architecture of VIS similar to or different from the architecture of BPM?
What are the similarities and differences between the closed-loop processes of BPM and the processes in the OODA decision cycle?
What types of dashboards are in the system? Are they operational or tactical, or are they actually scorecards? Explain.
What are the basic benefits provided by Western Digital’s VIS and dashboards?
What sorts of advice can you provide to a company that is getting ready to create its own VIS and dashboards?
A new restaurant
Dine in which can accommodate up to 50 customers at once – Open Bar for 10-15 customers at once (advantage) and restaurant
Food truck – Visit different corporate offices, schools and community parks
Cuisines
Grab n go sandwiches
Indian
Healthy Salads
Target audience
Corporate folks
Customers living in downtown
Location
Downtown LA and Downtown SF
The content that’s required in the paper:
Marketing Objectives & Goals
Marketing Strategy
Target Market & Positioning
Note:
Every paper typed in this course should be in APA formatting (title page, reference page, NO abstract page, in-text citations, running head, page numbers, Times New Roman 12 font, 1-inch margins, double-spacing, etc…).
References (this does not count toward the required paper length).
Use scholarly articles only for the references and do not use any blog for reference. Provide at least 5 scholarly articles for the reference.
How do people make decisions? Almost daily, you can read about someone who makes a decision most people would find mind-boggling. Here are a few examples: A woman in Ohio was charged with child endangerment after police said she admitted to breast-feeding her child and talking on a cell phone while driving her other children to school. A woman in South Florida was caught driving while talking on a cell phone on her left shoulder and eating from a cup of soup in her left hand. The woman would take her right hand off the wheel to spoon soup, driving with no hands while she continued to talk on the phone. A man in California was cited for driving while carrying a swimming pool. He drove with one hand while he held his new swimming pool on the roof of his car with the other. His three children were leaning out of the car windows, not wearing seat belts, to help hold the pool. A woman in Baltimore was charged with diapering her child in the front seat of the car while driving at 65 miles per hour down the highway.
Question: Find an example of a company that found itself in trouble because its employees made bad decisions. What could the company have done to protect itself from these types of employee blunders? Have you ever been in trouble due to a bad decision? What was it, and what could you have done to avoid the problem? Could an MIS system or AI have helped prevent your problem by enabling you to make a better decision?
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