THE UNIVERSITY OF NORTHAMPTON
Faculty of Business and Law
|Module Code||Level||Credit Value||Module Leader|
AS1 INDIVIDUAL WRITTEN REPORT
|Check â€˜Assessment Informationâ€™ in NILE|
Feedback and Grades due:
|Four weeks from submission deadline|
|Check â€˜Assessment Informationâ€™ in NILE|
Please read this assessment brief in its entirety before starting work on it.
Table of Contents The Assessment Task 2 Learning Outcomes 2 Limits 3 Assessment Support 3 Generic Grading Criteria 3 Assessment Submission 3 Late submission of work 4 Extensions 4 Mitigating Circumstances 4 Plagiarism and Academic Integrity 4 Feedback and Grades 4 Grading Rubric 5
Assessment Task Individual Written Case Analysis / Report Word Count: 3,000 words
For this assignment,Â you have a choice between two cases related to the moduleâ€™s core Grant textbook. You must chooseÂ ONEÂ and do a written individual case analysis, in the form of a management report, which addresses the questions detailed below relating to your chosen case. All questions carry equal weight.
Case A:Â Â Â HAIER GROUP – Internationalisation Strategy
1. What are the main features of Haier’sÂ internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typicalÂ of Western enterprises?
2. How successful has Haier’sÂ internationalisation strategyÂ been and why?
3. What are the principalÂ features of Haier’sÂ management system and how do they differ from those traditionally deployedÂ by Western companies? What lessons might be drawn by a) other Chinese companies and b) by WesternÂ enterprises?
Case B:Â Â WL GORE & ASSOCIATES – Rethinking Management, Motivation & Innovation
1. What are the distinctiveÂ features of WL Gore’s organisation and management and to what extentÂ do they represent an approach based upon identifiable management principles?
3. What are the advantages and disadvantages of WL Gore’s approach to organisation management, employee motivation and organisational innovation?
4. To what extent is the WL Gore approach transferable to other companies? AndÂ if it is, to what types of companies and why?
1. In support ofÂ yourÂ analysisÂ you should draw on material and references from all your MBA modules, as well as make sure to read the relevant chapters in Grant’s textbook.
2. It is recommended that you identify which strategy and management concepts will enable you to analyse the case. These will help you see theÂ company in a broader context, rather than simply focusing on the company and the case material.
3. Key to success will be to think and write strategically. Don’t get lost in detail. Analyse the case material then add value throughÂ comment and opinion as you discuss the questions.
The learning outcomes that are being assessed in this assessment are shown inÂ BOLDÂ below:
|Module Learning Outcomes|
|In relation to the specialised area of study, students will, with minimal / no guidance be able to:|
|Subject-Specific Knowledge, Understanding & Application|
|a)Â Identify, critically appraise and select approaches and techniques which are appropriate for the analysis of the organisationâ€™s internal and external environments, successfully applying a variety of academic frameworks, concepts and theories to select strategies for new and differing contexts.|
|b)Â Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics, and make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous information.|
|c)Â Demonstrate comprehension of innovation, disruptive technologies and strategic leadership in the creation of environment and cultures conducive to innovation, recognising and addressing any ethical and coporate social responsibility issues and wider stakeholder interests.|
|Employability & Changemaker Skills|
|d)Â Produce approriate informed decisions in the context of real world settings and issues, justifying the chosen conclusions and recommendations|
|e)Â Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument, orally and in writing, selecting the approriate academic tools to convey meaning and purpose, supported by valid evidence and use of relevant sources.|
|f)Â Perform and function effectively within a group or team situation, and communicate effectively with specialist and non-specialist audiences.|
Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric at the end of this assessment brief for further details of the criteria against which you will be assessed.
Word Limits (where appropriate)
TheÂ maximumÂ word limit for this assessment is 3,000 words
In accordance with theÂ Assessment and Feedback PolicyÂ , as stated in section 4.40 where a submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%.Â Anything over this will not be included in the final grade for the assessment item.Â Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements.Â In line with section 4.41 of the Policy, where a submission is notably under the word limit, the full submission will be marked on the extent to which learning objectives are met.
Initial assessment guidance will be given in a dedicated class session, to all students together. Each group can the request one appointment with a tutor to discuss their approach to the task and one appointment to review a draft of their presentation.
Generic Grading Criteria
You will find the generic grading criteria for achievement atÂ University Grading Criteria. Also explained here are the meanings of the various G grades at the bottom of the grading scale.
Your PowerPoint presentation or video must be submitted via Turnitin. To submit your work, please go to the â€˜Submit your workâ€™ area on the NILE site and use the relevant submission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date indicated.
Written work submitted to TURNITIN will be subject to anti-plagiarism detection software. Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.
When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission. If your assessment is not submitted to TURNITIN rather than a receipt you will see a green banner at the top of the screen that denotes successful submission.
N.B Work emailed directly to your tutor will not be marked. The only exception to this is when you are instructed to do so because TURNITIN is down.
Late submission of work
For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:
Â· Within one week of the original deadline â€“ work will be marked and returned with full feedback, and awarded a maximum bare pass grade.
Â· More than one week from original deadline â€“ maximum grade achievable LG (L = late).
The University of Northamptonâ€™s general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.
For full details please refer to theÂ Extensions Policy. The module leader can, where appropriate, authorise a short extension of up to two weeks from the original submission date for first sits only.
For guidance on Mitigating circumstances please go toÂ Mitigating CircumstancesÂ where you will find detailed guidance on the policy as well as guidance and the form for making an application.
Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or exam date.
Plagiarism and Academic Integrity
Unless this is a group assessment,Â the work you produce must be your own with work taken from any other source properly referenced and attributed. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.
If you are in any doubt about what constitutes plagiarism or any other infringement of academic integrity, please read the Universityâ€™sÂ Academic Integrity and Misconduct Policy. For help with understanding academic integrity go toÂ UNPACÂ and follow theÂ Top Tips for Good Academic PracticeÂ on the student hub.
Please note that the penalties for copying work from another source without proper referencing are severe and may include failing the assessment, failing the module and expulsion university.
Feedback and Grades
Oral feedback will be given in the class immediately after the presentation. Written feedback can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided by a rubric with summary comments.
Â·Â AS1-Individual Report FEEDBACK AND GRADING RUBRIC
|Criteria||A (Excellent)||B (Very good)||C (Acceptable)||F (Unacceptable)||G (Not presented)|
|1-Â Subject-Specific Knowledge, Understanding & Application||Excellent identification and contextualisation of the practical and theoretical issues with regards to the case.
Excellent understanding of theory and academic literature relating to the case. It makes use of quality sources and fully referenced.
|Very good identification and contextualisation of the practical and theoretical issues with regards to the case.
Very good understanding of theory and academic literature relating to the case. There are some weaknesses regarding quality of sources and standard of them.
|Acceptable identification and contextualisation of the practical and theoretical issues with regards to the case with satisfactory clarity.
A satisfactory understanding of theory and academic literature relating to the case. There are weaknesses regarding quality of sources and standard of them.
|identification and contextualisation of the practical and theoretical issues with regards to the case are not clear.
An inadequate understanding of theory and academic literature relating to the case. There are weaknesses regarding quality of sources and standard of them.
Â· Identify, critically appraise and select approaches and techniques which are appropriate for the analysis of the organisationâ€™s internal and external environments, successfully applying a variety of academic frameworks, concepts and theories to select strategies for new and differing contexts.
Â· Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics and make informed judgments
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