Data Sources and Reliability Discussion

Data Sources and Reliability a. What data were the most critical to the analysis of the problem/opportunity you identified in Assignment 1? Explain. b. What sources did you use to gather the data? c. How reliable and complete are the data you are using? What steps did you take to validate this? d. What data are unknown (or unknowable) at this stage? How does this impact your analysis?

2. Data Tools and Analysis a. Drawing from the “Types of Analysis” guide and other resources from the course, what tools and techniques have you used in your analysis? Why did you select these? b. Applying the analysis tools to your selected data, what patterns, trends, and anomalies did you uncover? c. How do these patterns, trends, and anomalies shed light on the problem/opportunity you identified? d. Leveraging your work in the Discussion Questions and the guidance from our course materials, include charts, tables, and/or other visual supports to ensure that your data tells a clear story that your reader can easily understand.
3. Conclusion and Action Items a. What does your analysis tell you about where you should focus your efforts to drive meaningful improvement?

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This week, you will submit a revised draft of your paper to the instructor for further review and feedback. This week’s review is intended to help you craft the final draft of your paper (due next week). To complete the instructor review, submit your draft to the appropriate drop box.

As a reminder, your final research paper should consist of the following elements:

Title page






The abstract is a short (about 100-500 word) summary of the entire paper. It should include: goals and objectives, results, and conclusions. It is usually one of the last parts of the paper to be written.


The introduction also has three main purposes. First, it provides background and motivation for your topic (usually includes a review of current literature on the topic). Second, it describes the focus and purpose of the paper you are writing. Third, it gives an overview of what is contained in the paper’s various sections.


This section describes what you did, how you did it, gives strategies, sample calculations, diagrams and circuits, and descriptions of equipment. The goal here is to give the reader sufficient information to be able to repeat your work if desired. (Of course some “standard techniques” can be simply referenced).


This section is where you prove your point with the data. Give graphs and tables of costs, profits, whatever your data is. Also give some description or guide to help the reader recognize your important points.


Here you state what you learned or proved. What are the “take home messages” or major accomplishments of this work? You may also describe interesting observations, new questions, and future work here.


A list of the references you used in the work & writing the paper.

Intro to Business Application Assignment

You will be researching one publically traded company throughout the semester. The publicly traded companies to choose from are:

Nike, Amazon, Starbucks, Apple, Netflix, Google, Disney World, GM, Ford, JC Penney, Kohl’s, and United Airlines.

The following are the instructions for the Application Assignment:

• Your paper must be a minimum of 250 words, double spaced.

• Your Application Assignments will be in APA format and include writing a narrative or abstract, at least 1 reference and sources will be cited within the paper

• Find an article (or Articles) that relates your company to any two concepts, topics and/or terms that we are studying eachweek.

Example of a concept, topic and term:

Topic: Motivational Theories (this is the overarching subject matter of a section of your reading)

Concept: Maslow’s Hierarchy of Needs (this is one of the areas being discussed that relates to the overarching subject matter of that same section of reading)

Term: Physiological Needs (This is a very specific term that is used within the concept)

When you are finding an article, then look for something that addresses any of the above or any combination of the above.

You may find that there are incidences when you need to find two articles to complete the Application Assignment.

The Annual Report for your company may also be used instead of an article

• Please go into specific details about your chosen concepts, topics or terms to demonstrate an understanding of how they relate to your company

2. Describe formatting (remember, our formatting differs slightly from a typical APA formatted paper/essay/project). Think about the way this information is styled and presented (For example: why use sections, headings, and subheadings? Why no abstract?). What’s important to remember as you are working on your own rough drafts that might be highlighted here? This student sample is a template for you to use when you write your own reports, so noticing its formatting is key for success (so your report should look like this report, from the cover page to the references).

3. Note anything that you think is genre specific that you noticed while reading the draft (so what makes this a report and not an argumentative essay or a regular research paper… for example: for starters, there is no thesis statement!).

4. Look to the Intro, Findings, and Conclusion. Is each section accomplishing what it should (look to the prompt for reminders of what each section should be DOING)? What’s working well? Where could information be streamlined? Is more/less content needed? If so, where? Explain.

5. Analysis… locate two of solid examples of source interpretation (where you can see the writer is interpreting source material and not just summarizing it). Name the paragraphs and describe what makes them effective.

6. What is most effective about this report? List 3 areas that you would tell this student to revise and explain why.

7. Looking at the grading rubric for this assignment, what grade do you think this report earned? Offer a letter grade and a brief explanation.

Deliverable: A white paper of 600 – 1,000 words. Because I am looking for this to be visually inviting this should be 3 – 5 pages. (Your reference list does NOT count in the word count or the number of pages. For this document the reference list must be in the document – executives would not want to have to look elsewhere.)

Completing the Assignment


You may have found when you shared your first assignment with your group that you needed to complete more research on the use of probability and statistics in your field. Additionally, you will likely want to know the issues that the people you are speaking to will need to have addressed. Think about and search locations for this information that are likely to have this type of information presented.

If you are making claims about how probability and statistics are used and their importance you need to have a source to back it up.

Additionally, review the information below on Data Literacy and Business. Two of these articles contain data visualizations that you are required to include in your text, and that you will revise and focus visully to be appropriate to your purpose and audience. (You may use more of the visualized data than you are required to.)

The Data Literacy Index: The $500m Enterprise Value Opportunity – Results Summary. This report from Qlik and the Data Literacy Project provides insight on the importance of data literacy in business. You will think about and develop a focused presentation of the Median CDL Score by Industry (page 5) as part of your white paper. You will need to read enough of the document to understand the scale into which the data falls, as it is not well identified on the graphic.
The Top 4 ROI Areas for Data-Driven Transformation. EditPreview the document This report from Qlik discusses 4 ways organizations can get return on investment in data.
The Human Impact of Data Literacy: A leader’s guide to democratizing data, boosting productivity and empowering the workforce.Preview the document This report from Qlik and the Data Literacy Project will provide some insight on the importance of data analytics to business success. While this not necessarily the only application of statistics in your fields, it can be an important one for business leaders. Use one or more of the descriptive statistics/data visualizations from this document to provide the data for an illustration and explanation to support your white paper.

Think through what you want to accomplish (address the assigned purpose) and how you will need to do it to reach and convince this audience. Organize your content, write, review, revise (make sure you are still on track with your purpose and audience). Proofread and run a grammar check then edit. Somewhere early in the writing process, you should start to think about visuals that may help you make your point and develop them in a way that is understandable to your audience.

To help you think through the scope and structure of the content you need to develop to accomplish this look back to the reading on Executives. This chapter will provide insight into the scope, structure, purpose, and tone of the document.

Your content will include 5 APA cited sources at a minimum. When creating engaging material having relevant graphics makes your document easier to look at, include at least two relevant images. Your images must be labeled and cited.

APA in-text citation formatting (Links to an external site.)

APA reference list formatting (Links to an external site.)This section provides a description of each element of a reference list item after which are examples of different types of sources reference list formats.

Step 3: Develop a professional document

This step may be done in parallel with or after the writing process. This document should be professional, have a clearly defined hierarchy, and feel inviting and easy to read (use white space, color, and graphic elements)

Include a header and footer

The header top left will have the white paper title
The footer lower left will have your name
The footer lower right will have the page number (this can be done with the tool insert/page number for the entire document at once.)
You may opt to have a cover, but it is not required as it is usually only done for longer white papers.

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