1 – Included with this assignment is an Excel spreadsheet that contains data with two dimension values.
The purpose of this assignment is to demonstrate steps performed in a K-Means Cluster analysis.
Review the “k-MEANS CLUSTERING ALGORITHM” section in Chapter 4 of the Sharda et. al. textbook for additional background.
Use Excel to perform the following data analysis.
Plot the data on a scatter plot.
Determine the ideal number of clusters.
Choose random center points (centroids) for each cluster. (Note: Each student will select a different random set of centroids.)
Using a standard distance formula measure the distance from each data point to each center point.
Assign each data point to an initial cluster region based on closeness.
For each cluster calculate new center points.
Repeat steps 4 through 6.
You will use Excel to help with calculations, but only standard functions should be used (i.e. don’t use a plug-in to perform the analysis for you.) You need to show your work doing this analysis the long way. If you were to repeat steps 4 through 6, what will likely happen with the cluster centroids? The rubric for this assignment can be viewed when clicking on the assignment link.
Here is a link to an example spreadsheet using a smaller data set. It contains two tabs. The first tab is the raw data. The second tab contains the analysis that was performed. Make sure that you use a different starting center points from the example.
2- Included with this assignment is an Excel spreadsheet containing customer receipts.
The purpose of this assignment is to demonstrate steps performed in an Apriori analysis (i.e. Market Basket analysis).
Review the “APRIORI ALGORITHM” section of Chapter 4 of the Sharda et. al. textbook for additional background.
Use Excel to perform this analysis.
List the SKU which was purchased the most.
List the two SKUs that were purchased most frequently together.
List the three SKUs that were purchased most frequently together.
List the four SKUs that were purchased most frequently together.
Make note of any pattern that you noticed while performing the analysis. As a retail business owner, how would you use the results from this analysis? The rubric for this assignment can be viewed when clicking on the assignment link.
Now that you have evaluated the marketing environment and established some marketing goals for MM, it is time to get started with the new product plan. The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle won’t know how to market MM’s new product. She needs your help to determine who the market is for the new product.
Primary Task Response: Read the dialogue below. Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes. She has stopped by your office to ask some questions.
“Thanks for canceling your other meeting this afternoon,” she says.“No problem,” you say. “I rescheduled my meeting with multimedia; it actually works out better for them, too.”
“I’ve heard about quantitative and qualitative research, but I’m not sure I really understand the difference between the two,” she begins. “I’m sure there are advantages and disadvantages to each of them, but without knowing, I’m not sure which type of research we need to conduct. What do you think?”
Before you can respond, Michelle’s cell phone vibrates.
“Excuse me, I have to take this,” she says.
Michelle takes her call and then stands up.
“Well, I’m sorry to do this, but I have an emergency that I have to deal with right now,” she says. “Would you do me a favor? Send me a memo that explains the two types of research and include brief explanations about the advantages and disadvantages of each as related to how they could be used by MM. I’d like to be able to speak intelligibly to this at the next board meeting.”
“Sure,” you respond, thinking that this will make for a pretty lengthy e-mail. “I’ll also include how each method can help us define our target market. Will that help?”
“Yes, great idea,” she replies.
Discuss at least three examples of wearable technology.
Discuss how wearable technology could change the way the company you work for or a company you are familiar with conducts business, and provide an example.
Discuss at least one advantage and one disadvantage to wearable technology.
Discuss how business intelligence (BI) systems are used for reporting and data analytics.
Based on your reading of the case study “How Reliable Is Big Data?” on page 246-248 of the textbook, address the prompts below.
Explain the term big data in your own words.
Discuss how the music service Spotify used big data to better serve its customers.
Discuss how New York City used big data to reduce crime rates.
Discuss at least one ethical or security issue that big data can pose to individuals.
Based on your reading of the case study “Google, Apple, and Facebook Battle for Your Internet Experience” on page 290-292 of the textbook, address the prompts below.
Explain what is meant by mobile technology.
Discuss how telecommunications and mobile technology networks are vital to companies and how they are fundamentally changing organizational strategies.
Discuss the mobile strategy used by Google, Apple, and Facebook.
Discuss at least two challenges posed by the Internet and networking.
Based on your reading of the case study “How Secure Is the Cloud?” on page 324 of the textbook, address the prompts below.
Discuss at least two security threats to cloud data.
What should companies do to protect cloud data?
Discuss why both the company and the cloud vendor are responsible for security.
Discuss at least one security control that companies can use to increase security.
Explain why data management has a tremendous impact on an organization’s survival.
In formatting your PowerPoint presentation, do not use the question-and-answer format; instead, use bullets, graphs, and/or charts in your slides to identify important points, and then discuss those points in the speaker notes of each slide.
Your PowerPoint presentation must be at least 12 slides in length (not counting the title and reference slides). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old. All sources used, including the textbook, must be referenced; all paraphrased material must have accompanying in-text citations.
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